Digital Product Revenue Calculator
Estimate net take-home from digital products after platform fees, payment processing, and refunds. Works for courses, templates, ebooks, presets, and memberships.
How to use this calculator
- Adjust the assumptions to match your current channel and audience.
- Check the result panel to see the updated estimate instantly.
- Use ranges and conservative numbers for planning decisions.
Results
Monthly orders
50
Gross revenue
$1,950.00
50 × $39
Platform & processing fees
−$136.50
7% of gross
Estimated refunds
−$156.00
8% refund rate
Net revenue (take-home)
$1,657.50
Effective revenue per sale
$33.15
After all deductions
For subscriptions, use monthly active paying members as 'orders.' If your platform charges fixed monthly fees on top of percentages, increase the fee input to approximate the total.
FAQs
Why include refund rate?
Refunds reduce actual income by 5-15%. Ignoring them leads to significant overestimation. A $200 course with 12% refunds loses $24 per average sale before fees.
Can I use this for memberships?
Yes. Enter monthly active members as "orders" and your monthly price. Factor churn separately — at 10% monthly cancellation, you need 10% growth just to hold steady.
What platform should I sell on?
Gumroad for simple products. Teachable/Kajabi for courses. Shopify if you mix digital and physical. Patreon for memberships. Start simple and migrate when needed.
How many sales can I expect from a first launch?
Typically 1-3% of your engaged audience. With 10,000 followers, expect 100-300 sales on a strong launch. Email subscribers convert 3-5× better than social followers.
Should I price high or low for a first product?
Moderate ($20-$60). Too low signals low quality. Too high creates resistance without proven value. You can always launch a premium product later with testimonials.
How do international sales affect revenue?
Most platforms handle currency conversion. Consider purchasing power parity to capture lower-income regions. Some creators report 10-20% revenue increases from PPP pricing.